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BEHAVIORAL INTENTION TO USE MOBILE MONEY SERVICES IN THE GAMBIA: A CASE STUDY OF WAVE

INFLUENCE OF SOCIAL MEDIA ADVERTISING AND INFLUENCER MARKETING ON GEN Z FASHION E-COMMERCE PURCHASING DECISIONS IN WEST COAST REGION THE GAMBIA: IMPULSIVE BUYING AS MEDIATOR

HOW HOFSTEDE’S FIVE CULTURAL DIMENSIONS INFLUENCE ONLINE SHOPPING SATISFACTION IN MADAGASCAR AND INDONESIA

THE ROLE OF FEAR OF MISSING OUT (FOMO) AS MEDIATING FACTOR BETWEEN SOCIAL ENGAGEMENT AND INFLUENCER MARKETING ON SMARTPHONE PURCHASE DECISIONS IN INDONESIA

Analisis Nilai Tambah dan Strategi Pemasaran pada Agroindustri Kopi Bubuk Sukmojati Pasuruan.

Digital marketing trends and prospects : develop an effective digital marketing strategy with SEO, SEM, PPC, digital display ads and email marketing techniques

Marketing Management and Communications in the Public Sector

The AI marketing playbook : concepts • methods • applications, 2nd edition

Global Perspectives on NGO Communication for Social Change

Marketing science fictions : an ethnography of marketing analytics, consumer insight, and data science

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