This research aims to explore the influence of celebrity endorsers and brand image on Erigo purchasing decisions in the city of Surabaya. In this case, celebrity endorsers and brand image are considered important in increasing purchasing decisions for a product. This research uses a qualitative method using a questionnaire which is used to collect data and the population in this research is the…
The objective of this study is to investigate how Workload and Work Environment influence job satisfaction among employees at the East Java Provincial Transportation Office. This research adopts a quantitative approach, assessing variables through a Likert scale. The sample size was determined using Slovin's formula, resulting in a sample of 65 employees from a total population of 180. Data ana…
Almost every woman possesses skincare products. On the other hand, Glad2Glow sunscreen has been the subject of internet rumors lately because its ingredients list does not match what's on the label. The purpose of this research is to examine how users of the social media platform TikTok in the city of Surabaya, Indonesia, make purchasing decisions for Glad2Glow products based on electronic word…
Skincare has developed rapidly in the last few years, the skincare brands available are very diverse, one of which is Cosrx which comes from South Korea. South Korea is considered a highly innovative country in the beauty and skin care industry, known for its advanced technology and effective product formulations. This research aims to determine the influence of Country of Origin on the decisio…
The intention to use cashless payment systems in Surabaya is hindered by several factors, including financial literacy, social influence, and financial self-efficacy. This study aims to ascertain the likelihood of using cashless payment by utilizing financial literacy as a moderating factor. This study's methodology uses a quantitative approach. The Z generation in Surabaya, which is 17 years o…
As the times evolve into the era of globalization, organizations or companies must face intense competition to survive. The key factor in achieving a company's goals in its business activities is human resources. HR issues often relate to suboptimal performance, which becomes a barrier to achieving corporate objectives. This study aims to investigate the influence of competence and work discipl…
This study aims to evaluate the effect of servant leadership and individual characteristics on employee performance at the Sidoarjo Regency National and Political Unity Agency, with knowledge sharing as a mediating variable. Data were collected through questionnaires to 31 employees using saturated sampling technique. The analysis was conducted using the Partial Least Square (PLS) method. The r…