This study explores the promotional strategies implemented by Edu Wisata Lontar Sewu through the Instagram platform. The objective of this research is to identify, analyze, and explain the promotional strategies that have been used by the Instagram account Edu Wisata Lontar Sewu. Using a qualitative descriptive methodology, the research presents findings in a narrative format. The study employs…
This research is motivated by the large number of social media users, especially TikTok, who review the Dopamine Bakehouse & Caf coffee shop and get a lot of positive responses from the public, starting from delicious food to the place being considered to have its own aesthetics, giving rise to word of mouth strategies. This study aims to analyze the marketing communication strategy at Dopamin…
The emergence of digital technology such as TikTok has brought many changes to all aspects of the world, such as the emergence of digital communication via social media which is used by business people to market a product or service, because it is more effective and efficient. Misskonten is a specialist social media influencer and service businessman who has several strategies to attract attent…
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