The phenomenon of songs going viral on social media, especially on platforms like TikTok, has garnered significant attention due to its impactful role in shaping cultural trends and digital behavior. This research aims to analyze the digital discourse in video content using the song "Backburner" on TikTok. Employing a qualitative approach, this study uses digital discourse analysis methods on f…
Personal branding is gaining prominence in the field of marketing these days. This strategy is commonly used by many experts in various sectors to gain an advantage and influence how others perceive them. Politicians often use social media as a tool to build their personal image and facilitate political communication with the public. Through personal branding on these platforms, they can shape …
TikTok live streaming feature is an effective two-way communication medium between buyers and sellers in the context of online marketing. Persuasive communication is the main key to influencing consumers to make purchasing decisions with deceptive strategies. Persuasive communication by live hosts needs to be supported by a high credibility component because it can have a greater influence on a…
The feature of adding multiple accounts on the social media platform Instagram facilitates the management of many accounts simultaneously. Through this feature, the phenomenon of second accounts has become increasingly popular. With a second account, individuals can post various things without the fear or concern of others' opinions about them. While many previous studies have examined the use …
The conflict involving Israel's attacks on Palestine has now become a global issue, involving many parties. One of the impacts of this conflict is also felt by AQUA, which is currently facing a boycott issue due to its affiliation with Israel through Danone, the majority shareholder of AQUA. This research aims to understand the content of the Instagram account @Sehataqua as a social media strat…
This research aims to identify, analyze, and describe the development of the tourist village through the utilization of local potential by BUMDes Berkarya in Wonorejo Tourist Village, Jatiyoso District, Karanganyar Regency. This research employs a qualitative methodology with a case study approach. The data collection techniques include observation, interviews, and documentation. The theory use…
ABSTRACT Development of the Bernah De Vallei Tourist Attraction as an Effort to Empower the Kembangbelor Village Community Kembangbelor Village has been designated as one of the model tourist villages in Mojokerto Regency so that researchers are interested in finding out how community empowerment the people of Kembangbelor Village can be from the existence of the Bernah De Vallei tourist attrac…
Changing market dynamics in the digital era encourage business owners to adapt to digitalization. Meanwhile, Me Nail Group, which is one of the nail beauty care businesses in Surabaya and has been established for fifteen years, needs to face changing market dynamics by utilizing Instagram as a digital marketing communication medium to maintain its existence. The purpose of this research is to d…
Goa Akbar is one of the tourist attractions managed by the Tuban Regency Government. This tourist site has great potential due to its strategic location in the center of Tuban. Goa Akbar is considered a key contributor to local revenue. However, its development still faces several shortcomings. The aim of this research is to analyze the implementation of tourism development policies in Tuban Re…