This research aims to analyze the supervision involved in maintaining the production quality of television programs, carried out by Quality Control staff as the final supervisors before a program is br oadcast, and by Editors as the initial supervisors in determining the visuals and audio of a program. The program "Bisik Pagi" on Moji TV, which presents various news and the latest developments …
ABSTRACT. Many political advertisements appear in conventional media and online media. One of the advertisements that attracted the public's attention was the political advertisement "Okay Gas 2," which was widely discussed by the Indonesian people during the 2024 presidential election campaign. According to Stuart Hall, this research is a descriptive qualitative study using the reception analy…
Feminine energy has been a highlighted term among netizens since end of 2023. This feminine energy tren has been viewed 177.6 million times, and the hashtag #feminineenergy has been seen 5.3 billion times. This tren isn't about identity but rather serves as a form of education to shape someone's personality. The presence of this tren has led TikTok users to observe which influencers or TikTok c…
This research discusses the changes in communication styles due to the phenomenon of hyperreality that appears on the TikTok among Gen Z. This phenomenon creates a new form of reality, presenting various manifestations of fake life through screens to its users, including, the communication styles present on TikTok. Using a phenomenological approach, the researcher seeks to understand the experi…
This research discusses the digital marketing communication strategy implemented by local perfume brand HMNS via the social media platform Instagram. The aim of this research is to describe the digital marketing communication strategy carried out by the local perfume brand HMNS. This research method uses qualitative descriptive research with data collection techniques carried out using observat…
This research aims to identify and analyze the marketing communication strategies implemented by the Instagram account @bjn.foodies as a culinary promotion media in Bojonegoro City. This study used descriptive qualitative method. Data was collected through in-depth interviews, observation and documentation. The research results show that bjn.foodies uses a marketing communication strategy that …
The phenomenon of songs going viral on social media, especially on platforms like TikTok, has garnered significant attention due to its impactful role in shaping cultural trends and digital behavior. This research aims to analyze the digital discourse in video content using the song "Backburner" on TikTok. Employing a qualitative approach, this study uses digital discourse analysis methods on f…
Personal branding is gaining prominence in the field of marketing these days. This strategy is commonly used by many experts in various sectors to gain an advantage and influence how others perceive them. Politicians often use social media as a tool to build their personal image and facilitate political communication with the public. Through personal branding on these platforms, they can shape …
TikTok live streaming feature is an effective two-way communication medium between buyers and sellers in the context of online marketing. Persuasive communication is the main key to influencing consumers to make purchasing decisions with deceptive strategies. Persuasive communication by live hosts needs to be supported by a high credibility component because it can have a greater influence on a…
The feature of adding multiple accounts on the social media platform Instagram facilitates the management of many accounts simultaneously. Through this feature, the phenomenon of second accounts has become increasingly popular. With a second account, individuals can post various things without the fear or concern of others' opinions about them. While many previous studies have examined the use …