The Tokyo 2020 Olympics was a significant opportunity for Japan to enhance its positive image globally. This study aims to analyze Japan's efforts in utilizing the Tokyo 2020 Olympics as a platform for nation branding through sports. Japan's nation branding efforts during the Tokyo 2020 Olympics focus on promoting tourism, exporting brands, foreign and domestic policy, inward investment, recrui…
This study examines the adaptation of global hip-hop music in the works of Tuan Tigabelas in Indonesia. As a global phenomenon spread through globalization, hip-hop music finds new expression in the Indonesian context through Tuan Tigabelas' artistry. This research employs a descriptive approach to analyze the cultural globalization of hip-hop music entering Indonesia and its interaction with I…