Purchasing decisions are an important aspect for companies in increasing sales of their products to consumers. This research aims to describe the reasons consumers make purchases online, as well as testing the influence of digital marketing and product quality on purchasing decisions for Npure Toner in the city of Surabaya. The sample determination method was purposive sampling with a total of …
Lamongan Regency is a wingko production center area which shows that many wingko agro-industries are developing. This results in increased competitiveness and market expansion between agro-industry. Therefore, this research aims to identify and analyze internal and external environmental factors and formulate a development strategy for the wingko agroindustry at UD. Bintang Jaya, Babat District…
This research aims to describe the implementation of rice farming, analyze the factors that influence rice farming production, and analyze the level of technical efficiency of rice farming. The sample determination method was Simple Random Sampling with a total of 69 farmers as respondents. Primary data was collected by conducting interviews assisted by using a questionnaire. The first objectiv…
The golden langkawi box melon is a horticultural product that attracts consumer attention because of its uniqueness and quality. This golden langkawi box melon has considerable market potential both at the local and regional levels with high demand. This research is a type of quantitative research that aims to analyze the effect of the exogenous latent variable Product Quality (X1) on the endog…
This study aims to 1) Identify the characteristics of rice farming farmers 2) Analyze the amount of costs, revenues, income, and economic feasibility of rice farming 3) Analyze the level of income risk in rice farming. The location of the study was selected using the purposive method. The research was conducted using quantitative methods with a descriptive approach. The sampling technique in th…