This study explores social issues surrounding gender equality raised in the Kretek Girl series, which is adapted from the novel by Ratih Kumala. This research aims to explore the relationship between the phenomena of misogyny, sexism, and sexual objectification presented in the series. The research method used is qualitative with John Fiske's semiotic approach, which applies the theory of "Tele…
This study explores the promotional strategies implemented by Edu Wisata Lontar Sewu through the Instagram platform. The objective of this research is to identify, analyze, and explain the promotional strategies that have been used by the Instagram account Edu Wisata Lontar Sewu. Using a qualitative descriptive methodology, the research presents findings in a narrative format. The study employs…
This research is motivated by the large number of social media users, especially TikTok, who review the Dopamine Bakehouse & Caf coffee shop and get a lot of positive responses from the public, starting from delicious food to the place being considered to have its own aesthetics, giving rise to word of mouth strategies. This study aims to analyze the marketing communication strategy at Dopamin…
The emergence of digital technology such as TikTok has brought many changes to all aspects of the world, such as the emergence of digital communication via social media which is used by business people to market a product or service, because it is more effective and efficient. Misskonten is a specialist social media influencer and service businessman who has several strategies to attract attent…