Nowadays, there are many toxic dating relationships that threaten people's lives. This is no exception experienced by Clara Tan, an accomplished model who was a victim of a toxic relationship and then ventured to speak up in the media, one of which was on the Close The Door podcast. This research aims to analyze the acceptance of audiences in Surabaya City towards the representation of toxic re…
This research aims to determine the representation of lookism in the film series "Mask Girl". The method used is descriptive qualitative type using John Fiske's Semiotic Analysis. The data collection technique uses documentation techniques, with primary data sources from the film "Mask Girl" and secondary data sources from literature studies. The results of the research found forms of lookism r…
The development of the times forces political communication to adapt to be able to continue to be present and respond to people's concerns. The presence of social media is the starting point for digital political communication. Twitter as one of the social media that is widely used by the people of Indonesia, and is dominated by users from generation Z. Gerindra, one of the well-known political…
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The Instagram account @Greenpeace.id presents environmental activities and campaigns carried out in Indonesia. Greenpeace Indonesia provides content showcasing visual documentation of various actions such as peaceful demonstrations, environmental protests, and volunteer activities. This research aims to understand the messaging trends in the content of the Instagram account @Greenpeace.id durin…
The current crisis is the boycott of products affiliated with Israel. Social media has become the main stage for the BDS movement against Israel which has spread widely through platforms such as X, Facebook and Instagram. The impact of this situation was felt by the Kentucky Fried Chicken (KFC) fast food restaurant, during the mass boycott of KFC Mojokerto products, one of which was affected by…
Competition in the beauty industry in Indonesia is increasingly competitive. This is in line with the increasing interest of Indonesian people in beauty care products. The beauty industry is required to create effective marketing strategies to increase sales, one of which is through the use of brand ambassadors. Skintific is a beauty brand that also collaborates with Nicholas Saputra as the fir…
Women often experience gender inequality, discrimination, and also patriarchy from society because. One of the depictions of gender inequality, discrimination and patriarchy towards women is depicted in the series "Cretek Girl". This research is a semiotic study using John Fiske's "The Codes of Television" semiotic method. The subjects of this research are women in the series "Cretek Girls". Da…
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