This research is motivated by the large number of social media users, especially TikTok, who review the Dopamine Bakehouse & Café coffee shop and get a lot of positive responses from the public, starting from delicious food to the place being considered to have its own aesthetics, giving rise to word of mouth strategies. This study aims to analyze the marketing communication strategy at Dopamin…
The emergence of digital technology such as TikTok has brought many changes to all aspects of the world, such as the emergence of digital communication via social media which is used by business people to market a product or service, because it is more effective and efficient. Misskonten is a specialist social media influencer and service businessman who has several strategies to attract attent…
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