Increasingly rapid business competition and similar types of business require business actors to be able to create good and appropriate marketing strategies in order to survive and maintain the reach of their target market. With more and more similar businesses popping up, it is very easy for a business to be left behind. Business competitors will continue to emerge, so companies must be able t…
The background of this research is the popularity of Korean Wave that increase day by day in Indonesia, so that many of brand owners collaborate with South Korean idol group or celebrity to increase both of branding and selling of their products among the community. This research aimed to know how gamification is implemented in the scope of branding to increase brand awareness of healthy food b…
Gojek is one of the companies that uploads advertisements on the Youtube platform, such as advertisements for GoSend services. This research aims to analyze advertisements based on the concepts of copywriting and AISAS applied in YouTube advertisements through a qualitative descriptive method using the content analysis approach. The objects studied are copywriting techniques in four GoSend adve…
Women are often considered as companions who only fulfill the needs of men, and are often seen as figures who do not have physical strength, are weak, and tend to be emotional. Over time, more and more women are starting to develop their thinking and want gender equality, even more than men. In 2023, the Barbie Live Action film appeared with the characters Barbie and Ken which ultimately gave r…
Eco Enzyme Nusantara Community is a non-profit organization that aims to introduce and educate about eco enzyme in Indonesia. The research method used is qualitative, with data collection through interviews, observation, and documentation. The subject of research is the Eco Enzyme Nusantara Community, and the object of research is the communication strategy of the Eco Enzyme Nusantara community…