This study aims to understand how the formation of a new identity of dangdut koplo singers contributes to the acculturation of K-pop fashion culture in the context of cultural identity theory. A qualitative descriptive netnographic approach was employed to collect data through participant observation using online media, online interviews, and document analysis along with YouTube online media. T…
Film yang merupakan salah satu produk dari komunikasi, sampai saat ini masih sangat digemari oleh banyak masyarakat sebagai sarana mereka dalam mencari hiburan. Dalam penelitian ini, peneliti akan membahas mengenai representasi maskulinitas yang ada pada karakter Spider-Man dalam film Spider-Man: No Way Home. Sutradara sebagai seorang komunikator massa, menciptakan sebuah film yang bertujuan un…
The large number of social media users and the various features offered make business people use it for marketing activities. This research aims to find out the Social Media Marketing strategy for Bakso Mas Roy's TikTok and Instagram accounts, which have recently gone viral because of their interesting content. The research method used is qualitative with a descriptive approach. This research w…
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