Gaya APA

McCarthy, E. Jerome. (1978). Basic marketing : a mangerial approach (text). Homewood: Richard D Irwin.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing : a mangerial approach. text Homewood: Richard D Irwin, 1978. .

Gaya MLA

McCarthy, E. Jerome. Basic marketing : a mangerial approach. text Homewood: Richard D Irwin, 1978. .

Gaya Turabian

McCarthy, E. Jerome. Basic marketing : a mangerial approach. text Homewood: Richard D Irwin, 1978. .