Have you ever started coaching someone despite feeling uncertain about their readiness? Do you wish your clients would immerse themselves into deeper thinking?


It's frustrating and unfulfilling when clients don’t leverage the potential from coaching. It can feel like you’re working harder than they are, striving to create value on their behalf. But remember: your job isn’t to create value from coaching – it’s to be a catalyst for it.


As a coach, your role is to manage the process, enabling the thinker to access their inner wisdom, connect the dots for themselves and find their own answers that resonate with their personality, context, motivations, beliefs and values. For this to happen, the thinker must be ready and willing to take on the responsibility of creating value and achieving results – they need to be ‘coaching ready.’
In this pioneering and sometimes provocative guide, Master Coach Clare Norman explores your influence on the coaching experience from start to finish.



With clear guidance, accessible advice and supportive practices you’ll gain transformative skills that will shift responsibility for creating value from coach to thinker and, in organisations, the task of screening for coachability to the coaching custodian.


It takes cooperation and collaboration to nurture coachability, agency and self-efficacy. Through Clare’s rich experiences, relatable case studies and holistic strategies, you’ll discover how to redefine the coaching experience, develop truly engaged thinkers and reignite your passion for transformational coaching.