Malaysia has traditionally adopted an intensive automotive industrialization model and created its own vehicles under national brands. The national car project started with Proton in 1983, and the national motorcycle project with Modenas in 1995. While policies and scholarship have focused on national car projects, the two-wheeler sector has stood in their shadow. Modenas witnessed early growth and remains a popular brand after Yamaha and Honda
it has however failed to hit export targets, owing to limited technology transfer and the inability to scale. In recent years, there has been renewed interest in the two-wheeler sector, focusing on phasing out combustion motorcycles in favour of electric two-wheelers (E2Ws). Still nascent, Malaysia’s electric two-wheeler (E2W) sector appears to prioritize an extensive model of assembly and distribution rather than the protection of home-grown brands. Still in its infancy, E2W adoption rates remain low at under 1 per cent, albeit there has been high year-over-year growth since 2022. Interviews with E2W manufacturers, regulators, dealers, and consumers reveal challenges beyond common issues like price, range, charging time, maximum speed, absence of servicing infrastructure and a second-hand market. Notably, Malaysia lacks a suitable product for Malaysian roads and lifestyle due to insufficient institutional support for Research & Development (R&D) and talent matching. With aspirations to be an E2Ws regional manufacturing hub, the government and businesses should step up on public education to bridge the information gap, rethink the R&D support model for the electric vehicle industry, and develop clarity surrounding what a “Made in Malaysia” motorcycle entails.