Gaya APA

McCarthy, E. Jerome. (1984). Basic marketing : a managerial approach . Illinois: Richard D. Irwin.

Gaya Chicago

McCarthy, E. Jerome. Basic marketing : a managerial approach. Illinois: Richard D. Irwin, 1984. .

Gaya MLA

McCarthy, E. Jerome. Basic marketing : a managerial approach. Illinois: Richard D. Irwin, 1984. .

Gaya Turabian

McCarthy, E. Jerome. Basic marketing : a managerial approach. Illinois: Richard D. Irwin, 1984. .