Gaya APA

Goncalves, Karen P.. (1998). Services marketing : a strategic approach . New York: Prentice-Hall.

Gaya Chicago

Goncalves, Karen P.. Services marketing : a strategic approach. New York: Prentice-Hall, 1998. .

Gaya MLA

Goncalves, Karen P.. Services marketing : a strategic approach. New York: Prentice-Hall, 1998. .

Gaya Turabian

Goncalves, Karen P.. Services marketing : a strategic approach. New York: Prentice-Hall, 1998. .