Gaya APA

Boyd, Jr. Harper W. (1998). Marketing management : a strategic approach with global orientation . New York: Mc Graw Hill.

Gaya Chicago

Boyd, Jr. Harper W. Marketing management : a strategic approach with global orientation. New York: Mc Graw Hill, 1998. Tesis.

Gaya MLA

Boyd, Jr. Harper W. Marketing management : a strategic approach with global orientation. New York: Mc Graw Hill, 1998. Tesis.

Gaya Turabian

Boyd, Jr. Harper W. Marketing management : a strategic approach with global orientation. New York: Mc Graw Hill, 1998. Tesis.