Gaya APA

Walker, Orville C.. (1998). Marketing strategy : planning and implementation . : Mc Graw Hill.

Gaya Chicago

Walker, Orville C.. Marketing strategy : planning and implementation. : Mc Graw Hill, 1998. Tesis.

Gaya MLA

Walker, Orville C.. Marketing strategy : planning and implementation. : Mc Graw Hill, 1998. Tesis.

Gaya Turabian

Walker, Orville C.. Marketing strategy : planning and implementation. : Mc Graw Hill, 1998. Tesis.