The Tokyo 2020 Olympics was a significant opportunity for Japan to enhance its positive image globally. This study aims to analyze Japan's efforts in utilizing the Tokyo 2020 Olympics as a platform for nation branding through sports. Japan's nation branding efforts during the Tokyo 2020 Olympics focus on promoting tourism, exporting brands, foreign and domestic policy, inward investment, recruitment, culture, and people. Through these six elements, Japan strives to improve its positive image by enhancing sports facilities for city residents, implementing smart technologies such as AI, and enforcing strict health measures related to COVID-19. Japan also employs the Cool Japan strategy to attract foreign tourists and boost its export value. With these strategies, Japan hopes to improve its national image, increase tourism, and strengthen its position on the global stage. Using a case study approach, this research employs qualitative data analysis methods to gather and analyze information from various sources such as books, journals, and websites. The results of this study are expected to provide an accurate depiction of the strategies and efforts undertaken by Japan to build its positive image through this sporting event. Keywords: Tokyo 2020 Olympics, nation branding, positive image.