ABSTRAK Culture is one of the potentials of the Segunung Traditional Village, however tourism in the Segunung Traditional Village has not been able to develop well due to a lack of promotion and utilization of existing potential. This certainly has an impact on the implementation of tourism developed by the Segunung Traditional Village Tourism Awareness Group. Therefore, it is necessary to prepare travel packages so that tourism potential can be promoted to tourists. In preparing the travel package, three aspects of cultural potential were developed: art, tradition and community livelihood systems. This research uses qualitative research methods with a descriptive approach. Social phenomena are investigated in depth using qualitative research methods. By using a descriptive approach, the cultural tourism potential of the Segunung Traditional Village is explained systematically and objectively. The aim of this research is to identify the cultural tourism potential of the Segunun Traditional Village, to be able to strengthen its promotion and create tour packages that stimulate tourist interest in visiting the Segunung Traditional Village. This activity creates cultural tourism package products. Keywords: tourism, culture tour packages