Urban Tourism is a tourism attraction designed to draw both local and out-of-town visitors by utilizing city facilities as tourist attributes. The Surabaya Sightseeing City Tour (SSCT) is one such urban tourism activity, whose presence impacts the marketing of Surabaya's urban tourism. This article examines the influence of the Surabaya Sightseeing City Tour (SSCT) as an effort to market Surabaya's urban tourism. The research method used is qualitative, involving observations and interviews. The results of this study, based on interviews and observations, demonstrate that the Surabaya Sightseeing City Tour (SSCT) has a positive influence on Surabaya's urban tourism. Keyword : Urban Tourism, City Tour, Marketing Tourism