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PERSEPSI GENERASI Z INDONESIA TERHADAP AKUN TWITTER ATAU X PARTAI GERINDRA PERIODE WAKTU FEBRUARI SAMPAI DENGAN OKTOBER TAHUN 2023
The development of the times forces political communication to adapt to be able to continue to be present and respond to people's concerns. The presence of social media is the starting point for digital political communication. Twitter as one of the social media that is widely used by the people of Indonesia, and is dominated by users from generation Z. Gerindra, one of the well-known political parties in Indonesia uses Twitter as a medium for political communication, by using unique and not rigid communication, Gerindra often gets attention from Twitter users. This research wants to find out how Indonesian generation Z perceives @Gerindra's communication on Twitter social media. The method used is descriptive qualitative with data collection in the form of in-depth interviews with generation Z who have interacted with @Gerindra on Twitter social media. This research found many positive perceptions of generation Z towards @Gerindra, in terms of communication and interaction with Twitter users.
824430237 | SKRIPSI IKOM 237/2024 | R. Koleksi Skripsi/TA Lantai IV Perpustakaan Pusat | Tersedia |
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