Mosques have a function as a place of worship. This is different with Salman Mosque ITB, a campus mosque of Bandung Institute of Technology. In addition to being a place of worship, it is also the center of Muslim student activities, especially in regeneration. This research aims to find out the da'wah communication strategy carried out by the Salman Mosque Management ITB in regenerating Muslim students in Indonesia. This research uses a descriptive qualitative approach. The informants of this research were seven people consisting of three people from the Division of Students, Cadre, and Alumni while four people were Salman activists and alumni of Salman activists. The study results are the strategy used through personal efforts with the regeneration program and the media used. In addition, the formation of the Salman Mosque identity through #BangunIndonesia and efforts to transfer value through leading figures.