The background of this research is the popularity of Korean Wave that increase day by day in Indonesia, so that many of brand owners collaborate with South Korean idol group or celebrity to increase both of branding and selling of their products among the community. This research aimed to know how gamification is implemented in the scope of branding to increase brand awareness of healthy food brand, named Lemonilo, and also how that phenomenon able to increase the brand awareness especially among kpopers or kpop fans. This research was conducted using qualitative methods and using interview and observation technique.