This study explores the promotional strategies implemented by Edu Wisata Lontar Sewu through the Instagram platform. The objective of this research is to identify, analyze, and explain the promotional strategies that have been used by the Instagram account Edu Wisata Lontar Sewu. Using a qualitative descriptive methodology, the research presents findings in a narrative format. The study employs Regina Luttrell's The Circular Model of SoMe, which emphasizes four key elements: Share, Optimize, Manage, and Engage. Data was collected through interviews, documentation, and observation. The results of this study show that Instagram plays a crucial role in the promotional strategy of the @explore_lontarsewu account, where the utilization of Instagram features and the creation of powerful content can increase followers' interest in visiting Edu Wisata Lontar Sewu.