This research aims to determine the effect of service quality on consumer satisfaction. This research was conducted at the Nagata Kopitiam coffee shop in 2024. This research is based on the dimensions of service quality, namely: tangibles (physical evidence), reliability (reliability), responsiveness (responsiveness), assurance (guarantee) and empathy (empathy) towards Customer satisfaction. Respondents in this study were 50 respondents with the criteria of being over 16 years old and having purchased the product at least twice. This research uses the SEM method with the Warp Pls 8.0 analysis tool. The results of this research indicate that service quality has a positive effect on consumer satisfaction.