Gaya APA

Payne, Adrian. (1993). The essence of services marketing (text). New York: Prentice-Hall.

Gaya Chicago

Payne, Adrian. The essence of services marketing. text New York: Prentice-Hall, 1993. .

Gaya MLA

Payne, Adrian. The essence of services marketing. text New York: Prentice-Hall, 1993. .

Gaya Turabian

Payne, Adrian. The essence of services marketing. text New York: Prentice-Hall, 1993. .