Penelitian ini bertujuan untuk mengevaluasi pengaruh Green Marketing, Brand Image, dan Kualitas Produk terhadap Keputusan Pembelian The Body Shop di Surabaya. Data dikumpulkan melalui kuisioner yang dibagikan secara online menggunakan Google Forms kepada responden. Sebanyak 108 responden dari konsumen The Body Shop di Surabaya yang berpartisipasi dalam penelitian ini. Teknik analisis yang digun…
In the era of globalization with the integration of economies, politics, and cultures between countries, Civil Servants (PNS) must adapt to an increasingly complex and dynamic work environment. One of the most noticeable impacts of globalization is the increasing demand for more efficient, responsive, and transparent public services. This study aims to determine the influence of Work Ethic, Int…
The banking sector in Indonesia has an important role in the economy, where profitability is one of the main performance indicators. Banking profitability can be measured using Return on Assets (ROA). This research aims to analyze the influence of capital adequacy, liquidity and Good Corporate Governance (GCG) on profitability, with credit risk as a moderating variable. The object of this resea…
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