In Indonesia, packaged instant coffee plays a significant role in contemporary society. This has resulted in the emergence of new customs and trends within the beverage industry. Luwak White Koffie is evidence of the existence of white instant ground coffee, a new coffee variety in Indonesia. The objective of this study is to examine the impact of customer satisfaction, brand trust, and brand a…
The rapid advancement of technology has led to the growth of the number of internet users which continues to increase, and this has encouraged the development as well as intense competition between e-commerce in Indonesia. Lazada is one of the e-commerce categories of online shopping sites that has experienced the impact of intense competition. On the basis of this phenomenon, this study aims t…